Sim Choon Siong is Executive Director, Quality and Excellence at Enterprise Singapore. He has served in the public sector for over 25 years, holding positions in Ministry of Trade & Industry, Ministry of Transport, and National Environment Agency, covering areas ranging from aviation and enterprise policies, to corporate services and international relations. In his personal capacity, Choon Siong serves on Singapore’s National Youth Fund Advisory Committee. He has also served on New Life Board from 2006 to 2017, in different capacities such as Board Member, Assistant Treasurer and Honorary Secretary.
